Public health officials in Michigan are turning to trusted community leaders to help spread the word about the new vaccines.

"As a public health professional, I see the important need for prevention. I see the important need for a safe and credible vaccine to be distributed and administered equitably in our community," shared Dr. Debra Furr-Holden. But at the same time, "relationships are built on trust, and trust takes time," she shared with NBC News.

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